iPhone 8 introduces an all new glass design.
The world's most popular camera, now even
better. The smartest, most powerful chip ever in
an iPhone. Wireless charging that's truly effortless.
And augmented reality experiences never before
possible. iPhone 8. A new generation of iPhone.

The most durable glass ever in
an iPhone, front and back. A
colour-matched, aerospace-grade
aluminium band. New space grey,
silver and gold finishes.

Precision-engineered to
resist water and dust.1

The glass back enables easy
wireless charging.2

New 4.7-inch and 5.5-inch
Retina HD displays.3

A Retina HD display that's more
beautiful than ever. With True Tone,
a wide colour gamut and 3D Touch.

True Tone technology automatically
adjusts white balance to match the
light around you. For a better viewing
experience in all kinds of environments.

With a wide colour gamut and
Apple's best colour accuracy ever,
everything on the screen looks
more brilliant and vibrant.

Dual domain pixels give you a
great view of the screen from
almost any angle.

iPhone 8 features a more advanced
12MP camera. With a larger, faster
sensor. A new colour filter. Deeper
pixels. And optical image stabilisation
for photos and videos.

Portrait mode on iPhone 8 Plus gets even
better. For sharper foregrounds and more
naturally blurred backgrounds.

Dual cameras and new facial
landmarking create dramatic studio
lighting effects in Portrait mode.4

The wide-angle and telephoto lenses
on iPhone 8 Plus enable optical zoom,
as well as digital zoom of up to 10x
for photos and 6x for videos.

Introducing A11 Bionic. With four
efficiency cores that are up to
70 per cent faster than A10 Fusion.
And two performance cores that
are up to 25 per cent faster.

A second-generation performance
controller provides more power
when you need it. While delivering
the same great battery life.5

The new Apple-designed three-core
GPU is up to 30 per cent faster
than A10 Fusion.

A11 Bionic powers extraordinary
augmented reality apps and
games that will change the way
you see the world.

With no charging cable required,
iPhone 8 is truly designed for the
future of wireless.2

Charge with wireless charging
stations and mats in hotels, cafés
and airports around the world.

iOS 11 is Apple's most advanced,
intuitive and secure mobile operating
system yet. It's designed to help you
get the most out of iPhone.

Get to apps in Messages with fewer taps.
Let Siri be your personal DJ. And discover
new music with friends in Apple Music.6

Experience mind-blowing AR games
and apps on the world's largest
platform for augmented reality.

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