Welcome to iPhone SE, the most powerful 4-inch phone ever. To create it,
Apple started with a beloved design, then reinvented it from the inside out.
The A9 is the same advanced chip used in iPhone 6s. The 12-megapixel
camera captures incredible photos and 4K videos. And Live Photos brings your
images to life. The result is an iPhone that looks small. But lives large.

iPhone SE takes an incredibly popular
design and refines it even further.
Crafted from bead-blasted aluminium
for a satin-like finish, this light and
compact phone is designed to fit
comfortably in your hand. A brilliant
4-inch1 Retina display makes
everything look vibrant and sharp.
And matt-chamfered edges and a
colour-matched stainless steel logo
finish the look.

At the core of iPhone SE is the A9,
the same advanced chip that's in
iPhone 6s. With 64-bit desktop-class
architecture, the A9 chip brings you
spectacular speed and responsiveness.
And with console-class graphics
performance, your favourite games
and apps are incredibly rich and
immersive. Making it a mighty chip
for maximum performance.

Embedded directly into the A9 chip, the
M9 motion coprocessor connects to the
accelerometer, compass and gyroscope
for a range of fitness- tracking capabilities,
such as measuring your steps and
distance. It also makes it easy to activate
Siri by simply saying “Hey Siri” without
having to pick up your iPhone.

With a 12-megapixel iSight camera, you can be sure to
capture sharp, detailed stills like the ones shot on iPhone 6s.
That includes shooting - and even editing - brilliant 4K video,
which is up to four times the resolution of 1080p HD video.

Live Photos brings your still photos to life
with sound and movement. Simply touch
and hold anywhere on your 12-megapixel
still and experience the moments just
before and after it was taken, so your
photos turn into living memories.

The Retina display isn't just a place to see
your content - it's a flash for your FaceTime
HD camera. Powered by a custom display
chip that allows the display to flash three
times brighter than usual, the Retina Flash
helps illuminate your selfies in low light and
at night. And a True Tone flash matches the
ambient light for more true-to-life colours
and natural-looking skin tones.

iCloud Photo Library stores every photo and
video you take and keeps them up to date
on all your devices. Any edits you make are
automatically updated everywhere, so you can
view a photo from last week or last year no
matter where you are.

Touch ID makes unlocking your iPhone SE
simple and secure. After all, your fingerprint
is the perfect password - no two are alike,
and you always have it with you.

Touch ID isn't just for unlocking
your phone. It also lets you use
Apple Pay in hundreds of thousands
of shops and within apps. In shops,
just hold your iPhone near the
reader with your finger on Touch ID,
and you're done. Because your card
details are never shared - or even
stored on your device - Apple Pay
is a safer, more private way to pay.

Browse the web, download apps and games, and
stream video over 802.11ac Wi-Fi and 4G LTE - with
speeds even faster than on iPhone 5s. More LTE
bands make iPhone SE better for worldwide roaming.2
And with Bluetooth technology, you can stay
connected to your Apple Watch, external speakers
and other devices.

With an easy-to-use interface, amazing features and security at its core,
iOS 9 is the foundation of iPhone SE. It's designed to look beautiful and
work beautifully on your iPhone, so even the simplest tasks are more fun.

Your iPhone comes with a collection
of essential apps straight out of the
box. Messages lets you send texts
with photos, videos, links and more.
Music makes it easy to access the
entire Apple Music library along with
your personal collection.4 With
FaceTime you can make video calls
from your iPhone to someone else's
iPhone, iPad or Mac.5 And Maps
keeps you heading in the right
direction with spoken turn-by-turn
navigation, real-time traffic updates
and a helpful Transport view.

Siri is your personal assistant, letting
you use your voice to send messages,
search the web, get guidance on
public transport and more. You
can even ask Siri to search your photo
library to find just the photo or video
you're looking for.

With over one and a half million apps in
the App Store, you'll be able to make
your phone your own.6 Whether you
browse by category or search for
something specific, quickly discover
and download new apps with a tap.

With just a few steps, you can migrate your content
and match apps automatically and securely from
your Android phone with the Move to iOS app.

Apple accessories go together with iPhone so well because they're
designed together. Leather cases provide stylish protection.
And Lightning Docks allow for easy charging. (Sold separately.)

isNew is true
isReturning is false
isRegistered is false
gender is Unknown
ageTargeting is
isEligibleForBnpl is false
marketingCampaign is
targetedOffersAsString is
accountNumber is